From My Closet to Yours: A Personal Note on the Continuous Evolution of Style
It’s been my goal in 2024 to start sharing more on a creative outlet level. There’s no better feeling than when someone gets equally as excited as I do about an amazing jacket with shoulder pads (IYKYK). Or when a friend asks for help finding a type of piece, and what I pull up —in a matter of minutes, thank you shopping addiction—matches the vision perfectly. All of this is well worth documenting and I’m so elated to finally begin doing so.
As the Creative Director and Founder of BY MADISON & CO, I've not only shaped narratives that resonate across industries but definitely nurtured a—let’s say—passionate relationship with the art of shopping. My keeping up with the latest new arrivals from my favorite designers and online retailers (more on that later) is a continuous pursuit of the exceptional. Each piece I come across shouldn’t just be an item; it’s a muse for an outfit, a spark for a style evolution, and a fresh opportunity for inspiration each morning as we stand before our wardrobes.
With the growing popularity of Substack, I thought this was the perfect medium and the perfect time. For those that are new to the platform—each email sent directly to your inbox also acts as a post online, creating a beautiful bridge between small form content and an extensive blog to explore.
Although I do want this to be a creative outlet and effort in building my personal brand, as I expand styling services at BMC, I also envision this as a new pillar of the business. It's an invitation into a dialogue—a shared exploration of what makes style so profoundly personal and powerful. Here, we're not just dressing for the day ahead; we're crafting a narrative, piece by piece, of who we are and who we aspire to be, professionally and personally.
What Awaits You:
Curated "New In" Round-Ups: Discover the pieces that have caught my eye and why they deserve a place in our wardrobes, as I distill my daily finds into a curated list of must-haves.
Trend Reports & Styling Guides: Gain insight into how I interpret the latest trends for myself and my clients, offering you a blueprint to style them in ways that are both fresh and timeless.
Outfit Roundups & Shoppable Links: It’s about time I took all the link requests out of the DMs. Expect a monthly roundup of outfits with the links to shop them yourself, along with additional high/low options.
Looking forward to filling your inbox with beautiful things,
xx
Madison
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